You’re inundated with tactics about how to grow your company. This talk will help you refine a framework for how to think about growth, and arm you with some tools to help hack through the bullshit.

We’ll fly through a 50,000 foot view of the product development process used at Dropbox and Facebook to drive growth.

We’ll dive into the nitty gritty: dozens of real examples of tests that worked and didn’t work.

Ivan Kirigin is an engineer and founder at YesGraph, a young startup focused on referral recruiting. Previous he lead growth at Dropbox, helping drive 12X growth in 2 years, and helped build Facebook Credits, and co-founded Tipjoy YC W08.

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